Everyday Savings
Club members save up to 20% on wine and merchandise online and in-store, plus enjoy exclusive deals throughout the year.
Gatlinburg Winery
Come for the wine, stay for the community, and let’s share a little joy along the way.
A Taste of the
Smokies, Delivered.
With three tiers to choose from, there’s a club for every budget and a wine for every moment. Save on your favorites, discover something new and enjoy a taste of Gatlinburg all year long.
Sign up today to receive quarterly shipments delivered in February, May, August and November.
Membership benefits
Sweet wines.
Sweeter perks.
We’re always pouring our hearts into something deliciously new, and we love dreaming up special things for our members to discover, enjoy, and share. From new wines to unexpected surprises, there’s plenty of perks to make being a club member even sweeter.
Members-First
Our club members are our biggest fans, so we like to return the love — with first dibs on our newest creations and the most limited wines.
Sip on Us in Store
Every club tier comes with complimentary tastings each quarter. Bring a friend, (or two) and sip, sample, and enjoy our seasonal menu on us.
Flexibility to Customize
Every quarter, we curate four special bottles for our members yet offer the flexibility to mix, match and make each shipment uniquely yours.
How it works
Three steps to
your first shipment
1
Pick Your Club
Choose the membership tier that fits your wine-loving lifestyle best.
2
Make It Yours
Start with your curated seasonal selection, then keep your favorites or swap in other wines from the available options. Each season includes a minimum number of pre-selected wines.
3
Sip & Enjoy
Place your first club order and your member benefits kick in immediately. Then sit back and look forward to your first delivery. Cheers!
Membership Options
GatlinBear Wine Club
Choose the tier that fits how you sip.
Free shipping
12 bottles
per shipment
Discounted Shipping
Free shipping on club orders
Wine Discounts
10% off orders of 1–5 bottles
15% off orders of 6–11 bottles
20% off orders of 12+ bottles
Merchandise Discounts
20% off
Complimentary Tastings
12 per quarter
Bonus Perks
Birthday rewards & gifts
First access to new wines
Members-only sales & offers
$260
Average cost per shipment
+ tax
6 bottles
per shipment
Discounted Shipping
$15 flat-rate on club orders
Wine Discounts
10% off orders of 1–5 bottles
15% off orders of 6+ bottles
Merchandise Discounts
15% off
Complimentary Tastings
6 per quarter
Bonus Perks
Birthday rewards & gifts
First access to new wines
Members-only sales & offers
$140
Average cost per shipment
+ shipping & tax
4 bottles
per shipment
Discounted Shipping
$20 flat-rate on club orders
Wine Discounts
10% off any qty
Merchandise Discounts
10% off
Complimentary Tastings
4 per quarter
Bonus Perks
Birthday rewards & gifts
First access to new wines
Members-only sales & offers
$100
Average cost per shipment
+ shipping & tax
Memberships are ongoing and billed quarterly, with benefits beginning with the purchase of the current wine club shipment. Before each quarterly charge, members will receive written notice by email about upcoming shipments with at least two weeks to review selections, make edits, or update account details. Memberships may be cancelled anytime by logging in to the online member portal or by contacting our Wine Club Support Team, wineclub@gatlinburgwinery.com. Please note that if a cancellation is received after a quarterly selection has been processed, that order will be sent as your final wine club shipment.
Fall 2026: Featured Selections
Small batch wines
you won’t find in stores
Each season, we handpick four special bottles with our members in mind. From exciting new releases and tried-and-true favorites to hidden gems, each shipment brings together some of the best wines we have to share.
✦
Is there a membership fee?
No. There is no fee to join and no annual dues — you pay only for your quarterly shipment plus shipping and tax.
I just joined, when will I receive my first order?
Your first shipment is the current one. Club shipments go out in February, May, August and November, and we’ll email you before each one with the wines included.
Can I skip or postpone a shipment?
Yes. Reach out to the Wine Club Dept at wineclub@gatlinburgwinery.com before a shipment is processed and we’ll adjust it for you.